While your company might be creating company pages on Facebook and Twitter, if you are seriously looking for growth on social media, you will also have to consider the current trends. Here are some social media trends that will help a social media marketing agency ensure that their clients stay in line with competition, and also overtake them if you have something great to share.

Videos :

The social sites pages of some of the major brands have been going vibrant with videos. In addition to the product, service, or brand specific videos, experts predict that spherical videos are all set to gain momentum in the coming months.

Spherical videos are shot using 360-degree camera technology and its the same that Google employs in Google Maps. So, this is going to enable your audience to switch the perspective by dragging the screen in whichever way they like. This kind of videos are the best options for real estate online marketing, or even displaying factory or workplace environment.

eCommerce On Social Media :

Social media, undoubtedly is a great platform for interacting with the audience in real time, however marketers often face the challenge to get the audience to their website.
Businesses could overcome this challenge with the help of commerce which has taken wave very quickly, enabling users to purchase directly from the social media page.

In an effort to boost sales, most of the companies have now started incorporating the “Buy Now” button that enables quick purchase for the users directly from the networking site.

Although Social Commerce could prove to increase your business’ sales, there are certain challenges that marketers should be aware of. As social media users look forward to build relationship with a business by following them, they might get turned away on sensing promotional or marketing attempts.

Slide Shows :

LinkedIn has become one great hangout place for all professionals who are looking forward to expand their business network. However, since it bought SlideShare, it has given a great platform to all the professionals to share their content online.

Not only can marketers upload their PowerPoint presentations, videos, infographics and Word documents, but they can also download resources created by experts in their industries. Further, SlideShare is a great source for novel content marketing ideas to help your small business stand out from the crowd.

Paid Ads :

Aren’t you considering Facebook’s paid advertising program yet? Though Facebook has enabled businesses to promote the products and services in the news feed, the policy is changing.

The new Facebook algorithm is all set to limit the display of organic promotional posts that was facilitated to brands, as user’s find them interruptive in the news feed. If you are looking to continue growing the Facebook presence, you will have to participate in the advertising program.

Instagram Looping :

Instagram will be the top choice for photo sharing. However, research suggests that Instagram will continue to influence the micro-video sphere in the future.
Viewers will be able to make a purchase of the products or services they see on videos, by clicking on the link given in the video. Since, Instagram is running videos on a loop, the users will not have to click the button to watch these videos. Marketers are at an advantage with this feature as they could increase their reach and show something more exciting and different to the customers.

Real-Time Social Media Marketing :
Those who know their social media marketing basics, will swear to the fact that building a brand is not just about selling products, but it is all about forming true connections with the customers. Companies do real-time social media marketing to create time-specific messages that are relevant to the current developments and events. Not only will this help in improving the visibility, but it will also help the company establish the presence in their follower’s lives.

In order to get the best results, marketers should make use of the recent issues and updates that are of interest to the audience and comment on them. Businesses have reportedly admitted that with the help of real time social media marketing, their marketing efforts have helped them in achieving their goals.

Author Bio: Daniel Clark is a blogger and works with Clickmatix, a social media marketing agency helping clients achieve their business goals through social media platforms.

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The Bellevue, WA based Solutions Resource branch, which has a reputation for providing IT staffing services and creating applications for mobile devices, moved its office to the Bellevue Impact Hub on the week of July 13, 2015. The Impact Hub is located in building 555 in Bellevue, WA (“Bellevue Impact Hub. Copyright Date Unknown.”). The street that this building is located on is 116th Ave NE which is on the east side of I-405 across from Downtown Bellevue (“Bellevue Impact Hub. Copyright Date Unknown.”). The company will rent a suite in the Impact Hub and details about the suite that the firm will be located in can be found at http://www.impacthubbellevue.com/.

Solutions Resource moved its office to the Bellevue Impact Hub for a variety of reasons. One reason why the business relocated its office was to be located near any customers and potential clients, such as startup technology firms, that are located in downtown Bellevue or the Impact Hub that Solutions Resource is renting office space in. Another reason why the firm moved its office to the Impact Hub was because the company’s new location has more office space than it did at its original location on NE 8th Street in Bellevue. In this way, the company will have the office space that is necessary for conducting meetings and accommodating the staff members, volunteers, and interns that work at the organization. Additionally, the business moved its office to another location in Bellevue because it wanted to be located in a place that staff members, interns, and volunteers could access without having to commute a long distance to travel to the company. Finally, Jet Castro, the founder of Solutions Resource, pointed out in a telephone call with one of his interns, that there could be a number of events, such as technology seminars, that the Impact Hub offers which could allow Solutions Resource to network with a number of organizations and possibly conduct business with those entities in the present or future time.

The office move to the Bellevue Impact Hub was an important business decision for Solutions Resource to make. For example, Solutions Resource will have an office in a location that its markets can access. That way, Solutions Resource and its clients and potential customers will not have to spend an unnecessary amount of time commuting to each others’ offices if they want to conduct business together. The office move was also an important priority for Solutions Resource because the move allowed the firm to find a location that its staff members, interns, and volunteers could access. That way, those people do not have to spend an unreasonable amount of time traveling to the enterprise if they have work that they need to do, such as meeting with other colleagues, for the organization. Moreover, the Bellevue Impact Hub provided Solutions Resource with the office space that it needed so that it could accommodate the staff members, volunteers, and interns who work at the company. In this way, those people will not have to work in remote locations, such as a library or coffee shop, if they have work that they need to conduct for Solutions Resource. In a similar situation, the office space at the Impact Hub in Bellevue may be the size that Solutions Resource is looking for if colleagues need to meet with each other. This situation also holds true if Solutions Resource needs to meet with its clients or potential customers. In conclusion to this information, Jet Castro pointed out in a telephone call with his intern, Tyler Nelson, that the office move was an important business decision for the firm to make because the office space that the Bellevue Impact Hub was marketing to Solutions Resource included a space where conferences and seminars could be conducted. In that way, Solutions Resource would have a way to attend those events or plan an event in that location as a way to meet with its clients and prospective customers and look for potential business opportunities with those markets.

1. “Phone Call Between Jet Castro and Solutions Resource Marketing and Administrative Intern, Tyler Nelson. Thursday, July 16, 2015. 2:22 PM-2:26 PM or 2:27 PM.”
2. “Impact Hub Seattle” by Impact Hub Seattle. Copyright Date Unknown. Retrieved Thursday, July 16, 2015. Web.
   (“http://www.impacthubseattle.com/”)
3. “Impact Hub Bellevue” by Impact Hub Bellevue. Copyright Date Unknown. Retrieved Thursday, July 16, 2015. Web.
   (“http://www.impacthubbellevue.com/”)

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